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YOUR PREFERRED COMMERCIAL PARTNER

We understand tourism. We understand how travellers discover, compare and book. And we know that commercial growth takes more than good ideas.

TRADE SHOW & EVENT REPRESENTATION

GET IN THE ROOM WITH THE RIGHT PEOPLE.

Add representation to any consultancy plan.

Trade shows and industry events can open doors to new markets, partnerships and customers. But attending the right event is only the start.

The value comes from knowing who you want to meet, why you want to meet them and what you want to do with the opportunity afterwards.

WHY TAC?

  • LOWER COST

    Get experienced representation without sending your own team.

  • ESTABLISHED NETWORK

    Use our tourism relationships and market experience to open the right conversations.

  • NEW MARKETS

    Explore markets, partners and opportunities you may not reach yourself.

  • BETTER EVENT CHOICES

    Understand which events are worth your time, money and commercial focus.

GET IN THE ROOM WITH THE MARKETS THAT MATTER.

Different events give you access to different markets, partners and customers.

Explore the events where we can represent your business and see which markets and commercial relationships they can open up.

Select an event to explore the markets, connections and opportunities available.

WTMFITURLOCAL TRAVEL TRADE EVENTSITB BERLINARABIAN TRAVEL MARKET (ATM)ARIVAL 360USTOAETOA GEMIFTM TOP RESAARIVAL EUROPEITB ASIA
  • Markets

    China, India, Singapore, Taiwan, South Korea and Japan

    Potential Connections

    • OTAs
    • DMCs
    • B2B Wholesalers

WE TAKE CARE OF THE WORK AROUND THE EVENT.

From strategy and preparation to representation and follow-up, we handle the work that makes a trade show commercially worthwhile — without taking your team away from the day-to-day business.

  1. 01

    STRATEGY

    Know what you're going for.

    Align on your objectives, target markets and what you want to achieve.

  2. 02

    IDENTIFY

    Find the right opportunities.

    Identify relevant markets, companies, contacts and potential partners.

  3. 03

    CONNECT

    Get the right meetings.

    Approach relevant contacts and arrange the meetings that matter before the event.

  4. 04

    REPRESENT

    Get in the room.

    Represent your business, build relationships and strengthen your presence in the market.

  5. 05

    FOLLOW UP

    Keep things moving.

    Follow up on conversations and opportunities, turning new connections into commercial relationships.

FLEXIBLE REPRESENTATION

BUILT AROUND THE EVENT.

Every event is different, and the level of support you need depends on what you're trying to achieve.

We'll agree the right level of representation with you following an initial strategy discussion and tailor the support around the event.

THE INVESTMENT CAN VARY BASED ON:

DURATION
How long the event runs and the preparation and follow-up required.
LEVEL OF REPRESENTATION
From targeted meeting support to fuller representation throughout the event.
EVENT FORMAT
Whether you're exhibiting with a stand, attending as a visitor or need us to represent you independently.
LOCATION
The location of the event and the practical requirements of representing your business there.
MARKET COMPLEXITY
The level of preparation, research and relationship-building required.

HAVE AN EVENT IN MIND?
LET'S MAKE IT COUNT.

Tell us which event you're considering, what you're hoping to achieve and where you want to grow. We'll work with you to understand the opportunity and the level of support you need.