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OTA & DISTRIBUTION

Better distribution decisions start with better commercial insight.

We combine channel performance with market and tourism insight to understand where the opportunity is — and where your effort is best spent.

WHERE DISTRIBUTION PERFORMANCE BREAKS DOWN

Most businesses have distribution. Few make it work hard enough.

The problem is rarely simply being on the wrong platform. More often, it's what happens after you get there.

  • Listed on every platform. Converting on none.
  • A better listing. The same results.
  • The right product. The wrong market.
  • Strong demand. Poor positioning.
  • Too many channels. Not enough commercial management.
  • OTAs treated as a channel, rather than a commercial relationship.

Distribution isn't a setup task.

It's an ongoing commercial discipline.

The right channels. The right markets. The right commercial approach.

Being everywhere isn't the goal.

The goal is to understand where your customers are booking, identify the channels that can create value, and build a distribution strategy around them.

OUR OTA EXPERTISE

Every platform works differently.

OTAs give tourism businesses access to huge audiences. But simply being listed doesn't mean you'll perform.

Different platforms attract different audiences, operate different commercial models and give businesses different opportunities to improve performance.

We work across major tourism distribution platforms including:

  • GetYourGuide
  • Viator
  • Headout
  • Booking.com
  • Go City
  • Civitatis
  • Tui Musement
  • Trip.com
  • Tu Experienza
  • Klook
  • HBX Group

Our role isn't simply to get you listed.

It's to understand how each channel fits your product, your markets and your wider commercial strategy — and then manage it accordingly.

OTAs ARE ONLY PART OF THE PICTURE.

Build a distribution mix that works for your business.

Your next source of growth may not be another OTA.

We look beyond the major platforms to identify other routes to market that can create demand, diversify your sales mix and open new opportunities.

  • B2B RESELLERS

    Reach customers through businesses already selling tourism experiences.

  • B2C RESELLERS

    Extend your reach through consumer-facing partners and specialist channels.

  • TOUR OPERATORS

    Build relationships with operators who can bring your product into itineraries and packages.

  • EDUCATIONAL GROUPS

    Develop opportunities with schools, universities and educational travel businesses.

  • CORPORATE GROUPS

    Open new demand through corporate travel, incentives and group activity.

The objective isn't more channels. It's a stronger distribution mix.

THE EIGHT LEVERS OF DISTRIBUTION PERFORMANCE

Distribution performance rarely comes down to one thing.

We look at the full picture before deciding where to focus.

  1. 01 — Pricing

    Is your pricing competitive, commercially sensible and aligned with the market?

  2. 02 — Listing Optimisation

    Does your listing give customers the information and confidence they need to book?

  3. 03 — Content & Positioning

    Is your product positioned for the audience you're trying to reach?

  4. 04 — Product Set-Up

    Is the product structured correctly for each channel, including availability, options and booking conditions?

  5. 05 — Onboarding

    Are new channels being set up properly from the start — or simply switched on?

  6. 06 — Commercial Terms

    Are commissions, margins and commercial agreements working for your business?

  7. 07 — Channel Development

    Are you actively developing the channels that have the potential to grow?

  8. 08 — Performance

    What is actually happening across your channels — and what needs to change?

A stronger listing won't fix the wrong price.

A new channel won't fix the wrong product-market fit.

More visibility won't help if customers aren't converting.

We diagnose the full picture, then focus on the levers that can make the biggest difference.

THE TAC DIFFERENCE

Distribution is a commercial discipline.

Distribution is a commercial discipline.
Typical approachTAC approach
Typical approachList on the biggest OTAs and waitTAC approachSelect channels around your product and target markets
Typical approachTreat every OTA the sameTAC approachBuild the right commercial approach for each channel
Typical approachUpdate listings when something looks wrongTAC approachActively manage listings, pricing and positioning
Typical approachAccept standard commercial termsTAC approachReview the commercial relationship
Typical approachLook at bookings in isolationTAC approachUnderstand performance across the distribution mix
Typical approachOpen new channels for the sake of itTAC approachDevelop channels where there is a genuine opportunity
Typical approachFocus on setupTAC approachFocus on ongoing performance

The gap between being listed and actually performing is where we work.

DON'T JUST BE LISTED. BE PERFORMING.

The right channels. The right customers. Better results.

Whether you need to improve OTA performance, open new channels, enter new markets or build a stronger sales mix, the starting point is the same:

  1. 1. Understand where the opportunity is.
  2. 2. Build the right route to market.
  3. 3. Make it perform.

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