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THE STRATEGIC PLAN

Helping you make better commercial decisions, focus on the opportunities that matter and build a clear route to growth.

The Strategic Plan is flexible by design. We focus the support around the areas where your business needs the most commercial thinking, insight and strategic direction.

What we can help with:

  • Product Positioning

    Make sure your product stands out for the right reasons.

    Clarify who you're targeting, what makes your offer different and how it should be positioned.

  • Pricing Strategy

    Build pricing around your business, market and customers.

    Develop pricing that responds to demand, customers, competitors and your commercial goals.

  • OTA & Distribution Strategy

    Be visible on the channels that matter.

    Identify the right channels and markets to reach more of the customers you want.

  • Market & Demand Insights

    Understand where the opportunities are.

    Identify the markets, audiences and demand trends that could create your next opportunity.

  • Business Dashboard & Strategic Reporting

    Know what's happening and what needs attention.

    Bring the numbers and information that matter together so you can see performance and make better decisions.

  • SEO & CRO Review

    Understand what's helping — and what's holding your website back.

    Identify the changes that could improve visibility, customer experience and conversion.

Let's get started.

Tell us where you are, what you're looking to achieve and where you need support.

We'll use your answers to shape the plan around your priorities, prepare your quote and get things moving.

Client Information

Tell us what you're trying to solve.

Before we recommend the right level of support, we'd like to understand what's happening in your business.

Don't worry about getting it exactly right — we'll work through the detail with you.

How long do you expect this project to run?

Think about the commercial challenge or opportunity you’ve described. How long do you expect you’ll need strategic support to work through it?

How long do you expect this project to run?

How proactive would you like our support to be?

This helps us understand how frequently we should touch base and how hands-on you’d like us to be.

How proactive would you like our support to be?

Your level of support can be adjusted as your priorities change. If the project expands or you need more support, we can adapt the engagement around your business.

Where are you currently selling?

We want to understand how customers currently find and book your product.

Direct sales

Do you currently sell directly to customers?

OTAs & distribution

Do you currently sell through OTAs or other distribution partners?

Please share any key goals, priorities, or targets you’d like us to work towards.

Who is your current market?

We want to understand who is currently buying from you, not just who you want to attract.

Who are your main customers today?

Primary markets / countries

Select all that apply:

Who are your main customer groups?

Which markets, customer types or visitor groups currently generate the most business for you?

What budget have you allocated?

To help us recommend the right level of support, what monthly budget have you set aside for this project?

What are you comfortable investing per month?

The Strategic plan starts from €2,000 per month. Your final level of support will depend on the scope, priorities and duration of the project.