CAPTURE DEMAND
Be visible when people are already looking for what you offer.
ONGOING SERVICE
PAID MEDIA
PUT MORE WEIGHT BEHIND THE RIGHT OPPORTUNITIES.
Paid media gives you another way to reach customers, capture demand and support the priorities that matter.
As an additional service, we work to an agreed target and budget — managing the activity, measuring what matters and continually looking for opportunities to improve.
Another lever when you need it.
PLAN. TEST. LEARN. IMPROVE.
We start with the target.
Where do you want to get to? Who do you need to reach? Where can paid media make a difference?
From there, we agree the budget, build the activity and manage it around what we're seeing.
We don't set campaigns live and wait for the next report.
We keep looking for what to change, what to test and where to put the next euro.
WHERE PAID CAN HELP
01 02 REACH NEW CUSTOMERS
Put your product or experience in front of relevant audiences.
03 SUPPORT KEY MOMENTS
Give more weight to launches, seasonal activity, offers and other commercial priorities.
04 EXTEND WHAT'S ALREADY WORKING
Use paid alongside your wider marketing to reach more of the right people and support other activity.
THREE LEVELS OF SUPPORT
Paid Media is available as an additional service alongside your wider TAC support.
Choose the level that fits your target, budget and the amount of support you need.
PPC
FOCUSED PAID MEDIA SUPPORT.
FROM €1,600 / MONTH
For businesses with a clear target that want their paid activity actively managed and continually improved.
INCLUDES
- Google Search + Performance Max
- Meta prospecting + retargeting
- Campaign, bid and audience optimisation
- Creative testing
- Performance monitoring
- Monthly reporting
For businesses that want paid media managed around a clear commercial target.
PPC + SEO
MAKE PAID AND ORGANIC WORK TOGETHER.
FROM €2,100 / MONTH
Bring paid media and organic search together.
We use what we're learning from paid to identify SEO and content opportunities, while using paid to support the priorities that matter now.
INCLUDES
- Everything in PPC
- Technical SEO
- Content sprints
- Landing-page testing
- Paid and organic insight
- Combined reporting
For businesses that want paid and organic working together.
FULL GROWTH
PUT THE WHOLE GROWTH PICTURE TO WORK.
FROM €2,300 / MONTH
A broader growth programme bringing paid, SEO, content, creative, video, CRO and tooling together.
The focus moves beyond individual channels to finding where the biggest opportunities sit and putting the right work behind them.
INCLUDES
- Everything in PPC + SEO
- Dedicated growth strategist
- Content + creative
- Video
- CRO
- Growth tooling
- Joined-up reporting and optimisation
For businesses that want paid media connected to a wider growth programme.
MEASURE WHAT MATTERS.
Clicks and impressions are useful.
They're just not the end goal.
Depending on the target, we might focus on:
- BOOKINGS
- ENQUIRIES
- REVENUE
- CONVERSIONS
- CUSTOMER ACQUISITION
- COST PER ACQUISITION
The target determines what matters. The numbers help us decide what to do next.
PART OF THE WIDER PLAN.
Paid media doesn't have to operate on its own.
It can support SEO, content, creative and landing pages — while what we learn from paid can help shape the wider plan.
One strategy. Different levers.
WHAT YOU CAN EXPECT
CLEAR PRIORITIES. ACTIVE MANAGEMENT. NO BLACK BOX.
You'll know what we're working on, why we're working on it and what we're learning.
We'll keep you close to the decisions that matter and keep the activity moving.
No activity for activity's sake. Just focused work around the target.
READY TO ADD PAID MEDIA?
If you have a target worth pursuing and a budget to put behind it, we can help you work out the right approach. We'll manage the activity and keep looking for the opportunity.